Designing Freedom, Passion, and Creativity
in Leadership and Culture for Impactful Organisations and Enterprises
About Us
At The Pacesetters Leadership Center (TPLC), we come alongside leaders, professionals and organisations to cultivate the inner clarity, cultural strength and creative confidence needed to thrive. When freedom shapes how people lead, passion fuels how they live, and creativity guides how they build, enterprises become more human, more resilient and more impactful. Our work brings these values to life through identity-centred leadership development, intentional cultural design and purpose-driven business growth.
Our work bridges personal growth and organisational evolution, guiding leaders and their enterprises to move from success to significance, and from pressure to purpose.
Our Philosophy
We believe leadership begins with identity, alignment and clarity before it ever expresses itself through action. Across Western, Eastern and African traditions, one truth is shared: when people understand who they are, what they value and how they relate to others, they lead with purpose rather than pressure.
We see organisations as living systems shaped by people, relationships, meaning and design. In every context, sustainable transformation grows from honouring human potential, cultivating healthy connections and creating environments where people can thrive. Change is not something imposed, rather it is something nurtured, discovered and co-created.
Our approach places vision, values and culture at the centre. It draws on relational wisdom, systems thinking and developmental insights to support leaders as they grow, align and navigate complexity. It recognises that legacy is not an event but a rhythm formed through clarity, courage, cultural stewardship and the ability to regenerate over time.
At its heart is a simple belief: a fulfilling life and a healthy enterprise emerge when people lead from inner alignment, cultures are intentionally designed, and long-term impact is always part of the horizon.
This philosophy is enriched by a wide range of leadership and organisational perspectives; those that illuminate identity, learning, people-centred culture, relational leadership and adaptive change.
About the Founder
Ann Muraya — Transformation Strategist and Coach, and Founder of The Pacesetters Leadership Center.
With over two decades of experience guiding professionals and leaders through pivotal transitions, Ann comes alongside them as they co-create and build enterprises and cultures grounded in clarity, confidence, and courage.
She is also the 2025 Runner-up Best Independent Consultant of the UK-based Change Awards.
Her intention is simple yet profound: to come alongside those navigating transitions so they have clarity, confidence and courage to make impact in their world.
Our Vision
To empower a generation of pacesetting leaders and enterprises who build with freedom, passion, and creativity, transforming the cultures and communities they interact with for good.
What We Offer
Depending on your context, your journey may begin with the leader's journey or culture transformation, the business incubator for exiting professionals, or extend across the full continuum of growth through :
The Leaders Journey
Cultural Transformation
Business Incubator for leaving professionals
Together, these experiences offer a path of transformation so that individuals experience fulfilling lives and work which results in personal and organisational impact.
1. The Leaders Journey
This journey is a transformational path that strengthens identity, deepens alignment and develops the clarity needed to lead with purpose, presence and confidence.
The Leader's Journey is not a traditional program. It is a structured pathway that works with leaders whether emerging or at executive levels. The journey can take the form of 6, 9 or 12 sessions, co-created and designed to directly address the challenges your organisation faces today, disengaged teams, inconsistent leadership, and cultural drift.
Our approach equips leaders with the skills, mindset, and adaptive capacity to embody authentic presence, practise relational leadership, and shape thriving cultures. Capstone projects, peer coaching, and reflection practices ensure learning is applied immediately, producing measurable impact on people, culture, and performance.
2. Cultural Transformation
Experience a systems-based approach that shapes healthy, people-centred cultures where people thrive, relationships strengthen and strategy becomes lived experience.
Culture doesn’t just happen, it’s designed.
The Cultural Transformation journey offers strategic partnership for leadership teams navigating organisational growth and change. Designed for flexibility and depth, we come alongside you to provide ongoing counsel, cultural design support, and thought partnership to strengthen alignment, leadership cohesion, that supports wellbeing across the organisation.
Through strategic advisory support, leadership alignment, and culture design facilitation, we support leaders as they move to regenerative leadership — where freedom, passion, and creativity define the workplace.
3. The Business Incubator
A guided pathway for professionals and founders to build purposeful, sustainable enterprises with clear structure, meaningful impact and long-term freedom in mind.
This is a high-touch, five-session transformation experience designed for professionals and entrepreneurs navigating change - whether transitioning from employment, redefining a business model, or reimagining the next chapter of their professional journey.
At its heart, the Incubator is not just about building a business. It's about building a business that aligns with your values, fuels your purpose, and fits the life you want to live.
The Business Incubator is built on a blend of:
- Coaching for clarity – Helping you hear your own voice above the noise.
- Strategy for direction – Offering practical tools and insight to move forward.
- Support for confidence – Encouraging you to take action from a place of alignment, not pressure.
Our framework is both structured and spacious, allowing room for creativity, honesty, and growth. Every session builds on the last, creating momentum that continues even after the program ends.
Why It Works
Because we begin with you. Not just your idea or your market. But your values, your energy, and your aspirations. You’re not plugging into a one-size-fits-all model, rather, you’re creating a business that’s true to you.
Our Impact
We’ve guided founders, professionals, and leaders across industries to build aligned enterprises, revitalise organisational culture, and reclaim freedom in their work and lives.
Each story reflects our core belief, that when leadership is intentional, culture flourishes, and legacy follows.
Ready to Lead and Build Differently?
Join a growing community of pacesetters shaping the future of leadership and enterprise. Whether you’re leading teams, building your business, or reimagining your culture; embark on your journey of revitalisation .
The future belongs to those who
lead with integrity, live with freedom and build with purpose.
